Beyond the box | Campaign & sales assets

The paper examines the forces shaping the warehousing landscape, from geopolitical shifts and the urgent need for sustainable operations to the dynamic requirements of digital transformation and modern labour dynamics.

We present a clear vision of how the future of warehousing will be fundamentally transformed and the paper articulates what we think are key strategic imperatives for the industry - that future success lies in viewing the warehouse as an integral part of a company's technology, sustainability, and overall business resilience plan.

Supporting the sales conversation

Latest content and digital assets to support market positioning of Beyond the box are available below.

These have been created to support you in having customer-facing conversations and articulating the key messaging of the insight paper.

For further information on the insight paper, or warehousing campaign, please reach out to Hannah Lockey-May, Marketing Business Partner for Logistics.

Follow the links below to access latest assets.

Beyond the box - The insight paper

As an internal staff member, you can access the full insight paper directly on this page. Please download it, read it, and feel free to use it as a tool for outreach within your professional network to start conversations and demonstrate our expertise.

However, to ensure we maximise its business development impact, we ask that, wherever possible, you stick to a specific strategy for new contacts.

For all external prospects, please direct them to the official landing page (details below).

Why this matters: The gated form on the landing page is an essential lead-capture tool. When a prospect completes the form, they explicitly signal a genuine interest in the specific topic of our insight paper.

This allows us to capture their contact information, immediately qualifying them as a high-value lead we can strategically nurture through the sales funnel. By directing your network to the landing page, you directly contribute to a higher-quality sales pipeline and validate the success of our content strategy.

Beyond the box - Sales Playbook

Designed to help business development and customer engagement leads to have smarter, sharper conversations — guided by defined messaging, persona-specific pain points, objection handling, and proof points that articulate the shift from passive monitoring to proactive energy control.

Persona-aligned conversations
Tailor your pitch to the right decision maker. Ensure you're speaking their language, addressing their challenges, and landing the value that resonates most using the talking points from within the insight paper.
Handling objections and reframes
This section arms you with responses to common pushbacks we hear in warehousing, from costs, to automation, to not feeling they are in need of circularity or sustainable initiatives.
Message House
This section provides the necessary messaging, proof points, and conversational starters to engage leads on the paper's core themes.

The gated landing page

Used to support the capture of qualified leads, the external facing landing page focuses the visitor's attention, clearly communicating the paper's value proposition.

The landing page is strategically focused on maximising the conversion of visitors into qualified leads. Its design is centered on three core elements, all working together to persuade a user to complete the lead capture form.

1. Key highlights immediately address the visitor's pain points by clearly communicating the paper's value proposition and the essential, unique insights and solutions they will gain.

2. Including information about the paper's contributors establishes authority and trust. By showcasing the expertise and credibility of the authors, the page validates the research and assures the visitor they are receiving high-quality, reliable knowledge.

3. The lead capture form itself is the page's ultimate focus. It is simple to complete, and features a clear, persuasive Call-to-Action to ensure we receive the contact information of genuinely interested prospects.

Visit us at Cenex 2024 - The Future of Mobility

Beyond the box - The insight paper

Beyond the box - Sales Playbook

The gated landing page

Coming soon

More information